How to Turn PR Packages Into Content That Grows Your Platform (Even With a Small Following)

Let’s talk about PR for a second.

Because I know how it feels to receive your first package…open it…film an unboxing…and then move on.

But here’s the truth:

If you’re only creating one piece of content from a PR package, you’re missing the real opportunity.

PR isn’t just about receiving products.
It’s about how you maximize them.

And as a smaller creator (or even a growing one), this is what helps you stand out.

My PR Strategy (What I Actually Do)

Every time I receive a PR package, I’m not thinking:

“What can I post?”

I’m thinking:

“How many pieces of content can I create from this?”

Because one package should never equal one post.

How I Turn ONE PR Package Into 7+ Pieces of Content

Here’s my exact workflow:

1. PR Unboxing (Awareness)

This is your introduction moment.

• Show the packaging

• Share your first reactions

• Talk about what you’re excited to try

This builds curiosity and gets your audience invested early.

2. Swatches (Searchable Content)

This is where you start building trust.

• Lip liners, glosses, blushes, foundations

• Show shades clearly

• Let people see undertones

This type of content performs well because people are actively searching for it.

3. GRWM Using the Products (Engagement)

Now you bring your audience into your routine.

• Talk through what you’re using

• Share first impressions in real time

• Keep it conversational

This builds connection, not just views.

4. Dedicated Product Review (Trust Builder)

This is where your authority comes in.

• What you liked

• What didn’t work

• Who it’s actually for

I always speak from my perspective as someone with mature skin, because that’s who I create for.

5. Wear Test / Check-In (Credibility)

Don’t stop at first impressions.

Come back and share:

• How it wore throughout the day

• What changed

• Whether you’d recommend it

This is the content that brands (and your audience) really value.

6. “Still That Girl?” Follow-Up (Series Content)

This is one of my favorite types of content.

Revisit the product after some time has passed:

• Is it still in your routine?

• Did it hold up?

• Was it hype or actually worth it?

This creates consistency and gives your audience a reason to come back.

7. Pinterest + Affiliate Content (Traffic + Income)

This is where everything connects.

• Turn your content into Pinterest pins

• Link your ShopMy or affiliate links

• Drive traffic long after your post goes live

Pinterest isn’t extra, it’s strategy.

Why This Matters (Especially for Small Creators)

Brands are not just looking for creators who post.

They’re looking for creators who:

• Create multiple touchpoints

• Build trust over time

• Know how to make content last

When you stretch your PR into multiple pieces of content, you’re showing brands:

• You’re strategic

• You’re consistent

• You know how to sell without “selling”

Real Talk

I create content for mature skin, and that means I don’t rush reviews.

I test.
I wear.
I come back and tell the truth.

That’s what builds trust.
And that’s what keeps my audience engaged.

Final Thought

Next time you receive a PR package, don’t ask:

“What should I post?”

Ask:

“How can I turn this into content that works for me long-term?”

That one shift will change everything.

Want to Start Receiving PR?

If you’re a smaller creator and want to start getting on PR lists:

Download my free guide here:
https://www.krissybdavis.com/signup

I break down exactly how to position yourself so brands want to send you products.

How Small Beauty Creators Can Start Receiving PR (Even With Under 10K Followers)

One of the biggest misconceptions in the beauty space is that you need a large following to start receiving PR.

You don’t.

In fact, many brands are shifting their focus toward smaller creators with engaged, niche audiences, especially creators who show up consistently and create content that feels real.

If you’re a beauty creator with under 10K followers, this post is for you.

Because the truth is:

PR isn’t about follower count, it’s about how you show up.

Let’s Clear This Up First

I want to be very clear about something:

I don’t pitch brands for PR.
I don’t send emails asking to be added to PR lists.
I don’t DM brands requesting products.

Every PR opportunity I’ve received has come from:

✔️ organically using products
✔️ consistently posting about them
✔️ engaging with brands
✔️ building trust with my audience

That’s it.

And that’s exactly what we’re going to focus on here.

What Brands Actually Look For (It’s Not Your Follower Count)

Brands are paying attention to things like:

1. Consistency

Are you showing up regularly?

Not just posting once and disappearing, but consistently creating content over time.

2. Content Quality

This doesn’t mean perfection.

It means:

• clear visuals

• good lighting

• intentional content

Your content should make someone stop scrolling.

3. Audience Alignment

Does your audience match the brand’s customer?

For example:
If your audience is women 40+, and you’re showing how products work for mature skin, that’s incredibly valuable.

(And this is where you already stand out.)

4. Authenticity

Brands can tell when you actually use a product versus when you’re just mentioning it.

They’re looking for creators who:

• use products repeatedly

• speak naturally about them

• integrate them into real routines

How to Start Getting PR Organically

Here’s exactly what I recommend:

1. Start With Products You Already Own

Look at what’s already in your collection.

Instead of chasing new products, ask yourself:

👉🏽What brands am I already using that I genuinely love?

Then start creating content around those.

2. Post About the Same Brands Consistently

This is where most creators get it wrong.

They post about a brand once…and move on.

But brands notice creators who:

• feature their products multiple times

• include them in routines

• talk about them naturally over time

Consistency builds recognition.

3. Tag Brands (But Don’t Force It)

Whenever you use a product, tag the brand.

Not in a “pick me” way, just naturally.

Example:

• in your caption

• on the screen

• in your tags

This helps your content get seen by their team.

4. Engage With Brands Like a Real Person

This is a big one.

Don’t just post and disappear.

• comment on their posts

• reply to their stories

• engage with their content regularly

Over time, your name starts to feel familiar.

5. Show How Products Work for Your Audience

This is your advantage as a smaller creator.

You’re not trying to speak to everyone, you’re speaking to your people.

For you, that looks like:

• mature skin makeup

• real routines

• honest product feedback

Brands love creators who bring a specific audience perspective.

What NOT to Do

Let’s talk about what slows creators down:

🚫 Only posting when you want PR
🚫 Tagging brands with no real context
🚫 Constantly switching products with no consistency
🚫 Trying to copy what bigger creators are doing

The goal is not to look like everyone else.

The goal is to be recognizable.

Why Small Creators Actually Have an Advantage

This might surprise you, but:

Small creators are often more valuable than large ones.

Why?

Because:

✨ your audience trusts you
✨ your content feels relatable
✨ your recommendations feel genuine

And brands know that.

Final Thoughts

If you take one thing from this post, let it be this:

You don’t need to chase PR.

Focus on:

• showing up consistently

• using products you love

• creating content that serves your audience

And over time, the right brands will start to notice you.

Want to Start Attracting PR Opportunities?

If you’re serious about growing as a beauty creator and getting on brand radars, I created a free guide to help you get started.

✨ Learn how to position yourself as a PR-ready creator
✨ Understand what brands are actually looking for
✨ Start building real relationships with brands

10 Beauty Brands That Send PR to Small Creators (And How to Get on Their Radar Organically)

One of the biggest myths in the beauty creator space is that you need 100K followers to start receiving PR.

You don’t.

I’ve received PR from brands while still growing my platforms, and one thing people are always surprised to learn is this:

I don’t pitch brands.
I don’t send PR emails.
I don’t DM asking to be added to PR lists.

Every PR relationship I’ve built has come from organic engagement and genuine love for the products.

That means:

• Posting about products I actually use
• Tagging brands when I feature them
• Engaging with their content regularly
• Showing how their products work for my audience

Brands notice that.

And when they see creators consistently showing up and supporting them, that’s often when the PR conversations start naturally.

If you’re a small creator hoping to start receiving PR, here are 10 beauty brands that are known for supporting creators of all sizes.

1. Milk Makeup

Milk Makeup has built a reputation for being very creator-friendly, especially with TikTok beauty creators.

They pay attention to creators who:

• Feature their products in tutorials
• Show honest reactions and reviews
• Create content that aligns with the brand’s vibe

If you love products like their primers, sticks, or complexion products, start naturally incorporating them into your routine content.

2. Saie Beauty

Saie is a brand that genuinely supports creators who love clean beauty and glowy skin.

One thing I’ve noticed is that Saie often reposts creators who:

• Show their products in daily routines
• Create educational makeup content
• Talk about skin-first makeup

Consistency matters here. When brands see creators using their products over and over, it signals authentic love.

3. Kiehl’s

Kiehl’s has been around forever, but they’ve become much more active in the creator community.

They often spotlight creators who:

• Share skincare routines
• Talk about ingredient-focused skincare
• Show long-term product use

Brands love seeing products used beyond a first impression.

4. Ardell

If you’re a beauty creator who wears lashes, Ardell is one of the most creator-inclusive brands out there.

They regularly feature creators who:

• Post lash tutorials
• Share different lash styles
• Tag the brand consistently

Lash content performs well, and brands notice creators who show creative ways to use their products.

5. ColourPop

ColourPop is known for working with creators at every stage of growth.

They pay attention to creators who:

• Post colorful looks
• Try new launches
• Feature their products in tutorials

Because ColourPop releases so many collections, creators who consistently post about launches tend to get noticed quickly. It doesn’t have to be you buying the product either. Be creative and find ways to create content around a product without you owning it.

6. Benefit Cosmetics

Benefit has always had a strong relationship with the beauty community.

They tend to notice creators who:

• Post brow routines
• Show before-and-after results
• Create easy-to-follow tutorials

Their products are very demo-friendly, so showing how they actually perform can go a long way.

7. Milani

Milani is one of the most community-focused brands in beauty.

They frequently support creators who highlight:

• affordable beauty
• drugstore makeup that performs well
• everyday glam routines

If your audience loves accessible beauty products, Milani is a great brand to naturally feature.

8. Rare Beauty

Rare Beauty is extremely community-driven and often highlights creators who focus on:

• natural, skin-like makeup
• confidence and self-expression
• storytelling around beauty

When your content connects emotionally, brands take notice.

9. Cocokind

Cocokind is one of the most creator-friendly skincare brands right now.

They love creators who:

• share skincare education
• talk about real skin concerns
• show consistent routines

Because skincare is about trust, brands look for creators whose audiences believe them.

10. LYS Beauty

LYS Beauty is known for supporting creators with diverse audiences and skin tones.

Creators who tend to get noticed by LYS often:

• share complexion routines
• discuss undertones and shade matches
• create inclusive beauty content

Brands that prioritize inclusivity often look for creators who do the same.

The Truth About Getting PR as a Small Creator

If there’s one thing I want creators to understand, it’s this:

PR relationships grow from authenticity.

The fastest way to get ignored by brands is to show up only when you want something.

Instead:

• Use the products you genuinely enjoy
• Talk about them naturally in your content
• Tag brands when you share them
• Engage with their posts and community

Over time, brands start recognizing your name and your content.

That’s when PR often starts to happen.

Getting PR isn’t about chasing brands.

It’s about building a reputation as a creator who genuinely loves beauty and shares products in a real way.

When brands see creators consistently supporting them, they pay attention.

And many times, the opportunities come without you ever having to ask.

If you're a creator hoping to start receiving PR, focus on:

✨ consistency
✨ authenticity
✨ community

Those things matter far more than follower count.