My Ulta 21 Days of Beauty Shopping List (And What You Should Grab Too)

If you love a good beauty deal, the Ulta 21 Days of Beauty event is one of the best sales of the year. The event happens twice a year and features rotating daily beauty steals with discounts up to 50% off on popular makeup, skincare, and haircare products.

The key to shopping this sale is planning ahead, because many of the best products sell out quickly.

I went through the schedule and picked the items that are either already staples in my routine or going straight into my cart.

If you want to shop any of these, I’ve added everything to my ShopMy collection here:

👉🏾 https://shopmy.us/collections/4246517?tab=collections

March 7

Fenty Beauty Gloss Bomb Stix & Medicube Zero Pore Pads

The Fenty Beauty Gloss Bomb Stix are such a good option if you love a glossy lip but don’t want anything sticky. The formula gives shine with medium pigment and includes moisturizing ingredients like shea butter and vitamin E.

Also on sale that day are the Medicube Zero Pore Pads, which are great if you’re looking to smooth texture and minimize the look of pores.

March 10

First Aid Beauty Facial Radiance Pads & Peace Out Acne Dots

The First Aid Beauty Facial Radiance Pads are one of those products that always come up when people talk about gentle exfoliation. They use glycolic and lactic acids to help brighten skin and smooth texture while still being suitable for sensitive skin.

And if you deal with occasional breakouts, the Peace Out Acne Healing Dots are worth grabbing while they’re on sale.

March 12

Morphe Chromaplus Eyeshadow Palettes

If you love shimmer, color, or creative eye looks, this is a great day to shop the sale. The Morphe Chromaplus palettes are perfect for experimenting with bold or sparkly eye looks.

March 14

Clarins Double Serum Eye

Clarins skincare always feels luxurious and targeted for skin that needs a little extra care. If you’re looking to invest in eye care, this is a great time to try the Double Serum Eye while it’s discounted.

March 15

Milk Makeup Hydro Grip Gel Tint & Half Magic Glitterpuck

This day is a fun one for makeup lovers.

The Milk Makeup Hydro Grip Gel Tint has been on my radar because I already love the Hydro Grip primer.

Another product I’m very excited about that day is the r.e.m. beauty Essential Drip Glossy Balm.

These are actually one of my favorite lip products, and I own just about every shade. They give that glossy, hydrated look while still feeling comfortable on the lips…which is something I really appreciate as someone who loves a good glossy lip.

If you love a sheer glossy balm with shine and moisture, this is definitely a product worth grabbing while it’s on sale.

The Half Magic Glitterpuck is perfect if you love adding sparkle to eye looks.

March 20

Benefit Brow Products

If you’re loyal to Benefit brow products, this is your day to stock up.

Their brow pencils, gels, and pomades are staples for a reason.

March 21

Live Tinted Hueguard Sunscreen

I love multi-purpose skincare products, and the Live Tinted Hueguard sunscreen is one of those.

It works as a sunscreen, moisturizer, and primer, which makes it perfect for simplifying your morning routine.

March 22

IT Cosmetics Do It All Concealer & About Face Fractal Glitter Eye Paint

The IT Cosmetics Do It All Concealer is definitely going in my cart because I want to test it for mature skin.

Also on sale that day is the About Face Fractal Glitter Eye Paint, which is great if you like bold or glittery eye looks.

March 24

Belif Skincare

Belif skincare is a brand I already love. Their creams and toners are incredibly hydrating and perfect if your skin leans dry.

If you’ve been wanting to try Belif, this is a great day to do it.

Where to Shop My Picks

If you want to grab any of the products I mentioned, I’ve organized them into a collection here:

👉🏾 https://shopmy.us/collections/4246517?tab=collections

These are the products that will either be in my cart or already live in my routine, and the Ulta sale is the perfect time to grab them for less.

What’s On Your Ulta Shopping List?

Are you planning to shop the Ulta 21 Days of Beauty event?

Let me know what products you’re grabbing. I’m always looking for new recommendations.

If My Entire Makeup Collection Disappeared… I’d Rebuy These 5 Products Immediately

Let’s just imagine for a second.

My entire makeup collection?
Gone. Vanished. Disappeared overnight.

No backups. No drawers. No PR shelves. Nothing.

After I cried a little bit? 😂
Here’s exactly what I would repurchase first — and why.

Because at 40+, I don’t wear makeup just because it’s viral.
I wear what actually works.

And these? These WORK.

(You can shop everything I mention right here 👉🏾 https://shopmy.us/shop/collections/4096548)

1. The Bronzer I Cannot Live Without

The LYS Beauty Bronzer Stick

From LYS Beauty

If my collection disappeared, this is being reordered before my Amazon package even arrives.

Why?

• It blends in seconds
• It never looks muddy on brown skin
• It gives warmth without texture
• It doesn’t cling to dryness

For mature skin, cream formulas are everything. Powder can look heavy fast. This melts into the skin and gives that soft, healthy warmth without exaggerating lines.

This is the “I look alive again” product.

2. The Foundation That Makes My Skin Look Expensive

Patrick Ta Major Skin Luminous Foundation

From Patrick Ta Beauty

This foundation understands grown skin.

It’s luminous — but not greasy.
It’s coverage — but not heavy.
It smooths — but doesn’t suffocate.

At this stage in life, I don’t want matte and flat. I want skin. Radiance. Soft focus.

This gives “well rested, moisturized, thriving” energy.

And when you pair it with good skincare? Baby. It’s flawless.

3. The Powder That Doesn’t Age Me

Danessa Myricks Evolution Powder

From Danessa Myricks Beauty

Powder can be dangerous territory for mature skin.

Too much? You look dry.
Too matte? You look older.
Too heavy? You look textured.

This one is finely milled and blurs without stealing your glow. I use the smallest amount and press it in — not bake — and it keeps everything in place without that tight, over-set look.

If you’re 40+ and scared of powder? This is a safe place to start.

4. The Lip Product That Makes Me Look Put Together Instantly

Cocokind Lip Blur Balm

From Cocokind

This is that “my lips but better” situation.

It’s hydrating. It’s soft matte. It doesn’t crack. It doesn’t settle into lip lines. And it gives that effortless grown-woman finish.

When I don’t feel like doing a full face?
Brows, mascara, this lip. Done.

And because hydration is non-negotiable at this stage, I love that it actually feels comfortable all day.

5. The Lip Liner I Always Reach For

Anastasia Beverly Hills Lip Liner

From Anastasia Beverly Hills

If I lost every single liner I own, I’d repurchase this brand first.

Why?

• Creamy but long-wearing
• Defines without dragging
• Makes lips look fuller without overlining crazy
• Pairs with literally everything

A good lip liner changes your entire face. Especially as lips naturally lose volume over time, definition matters.

This one never fails me.

What This List Says About My Makeup Philosophy

At 42, my makeup priorities are different.

I don’t need 12 bronzers.
I don’t need 8 foundations.
I don’t need the trend of the week.

I need:

✔️ Products that respect texture
✔️ Formulas that hydrate
✔️ Glow without grease
✔️ Coverage without heaviness
✔️ Makeup that enhances — not hides — who I am

If everything disappeared, these are the five that would rebuild my routine.

Because they’re not just good.

They’re dependable.

You can shop all five of these right here 👉🏾
https://shopmy.us/shop/collections/4096548

And now I want to know…

If your entire collection disappeared — what’s the FIRST product you’re rebuying?

My “Rich Skin” Routine for Glowy, Plump, Mature Skin

If you’ve been around my page for a while, you already know — I’m not chasing matte, flat, overly powdered skin.

I love rich, juicy, hydrated skin.

The kind of skin that looks healthy, glowy, and alive before anyone even asks what foundation you’re wearing.

As a woman in my 40s, I’ve learned that the secret isn’t more makeup — it’s better prep and products that support mature skin instead of drying it out.

So here’s my Rich Skin Routine and the exact products I use to get that plump, radiant look.

Step 1: Hydrate & Prep the Skin

TIRTIR Milk Skin Toner

This is where the glow starts.

This toner gives my skin that soft, hydrated, “bouncy” feeling. It’s lightweight but deeply moisturizing, which is perfect for mature skin that tends to get dry.

Why I love it:

• Adds instant hydration

• Helps makeup sit better

• Gives that lit-from-within base

I press this into my skin instead of wiping it away — think of it like feeding your skin moisture.

Step 2: Plump + Prime

NYX Plump Right Back Serum + Primer

This is a two-in-one moment and I love a good multitasker.

It acts like skincare and primer, which is perfect when you want that rich skin look without layering a million products.

Why it works:

• Gives a subtle plumping effect

• Keeps skin looking fresh

• Helps makeup grip without feeling heavy

On mature skin, this step helps prevent makeup from settling into fine lines.

Step 3: Glow Foundation

Maybelline Lifter Plump & Glow Foundation (Hyaluronic Acid)

If you love a radiant finish, this foundation is it.

It gives glow without looking greasy and coverage without feeling thick.

What makes it great for 40+ skin:

• Hyaluronic acid for hydration

• Smooth, skin-like finish

• Doesn’t cling to dry patches

I apply this lightly and build only where needed. Rich skin is about enhancement, not masking.

Step 4: Cream Bronzer for Warmth

LYS Beauty No Limits Cream Bronzer & Contour Stick

Cream products are a game changer for mature skin.

This bronzer adds warmth and dimension while keeping the skin looking natural and dewy.

Why I reach for this:

• Blends effortlessly

• Looks like real skin

• Adds glow instead of dryness

Powder can sometimes age the skin — cream brings it back to life.

The Rich Skin Philosophy

Rich skin isn’t about looking shiny.
It’s about looking healthy, hydrated, and well cared for.

As we age:

• Our skin produces less oil

• Hydration becomes more important

• Matte formulas can emphasize texture

Leaning into glow and moisture makes the skin look smoother and more youthful — without trying to look 20 again.

Final Thoughts

You don’t have to dry your skin out to look polished.
You don’t need heavy layers to look put together.
And you absolutely can glow at any age.

Rich skin is confidence, care, and hydration.

And trust me — when your skin looks good, your makeup just hits different.