10 Beauty Brands That Send PR to Small Creators (And How to Get on Their Radar Organically)

One of the biggest myths in the beauty creator space is that you need 100K followers to start receiving PR.

You don’t.

I’ve received PR from brands while still growing my platforms, and one thing people are always surprised to learn is this:

I don’t pitch brands.
I don’t send PR emails.
I don’t DM asking to be added to PR lists.

Every PR relationship I’ve built has come from organic engagement and genuine love for the products.

That means:

• Posting about products I actually use
• Tagging brands when I feature them
• Engaging with their content regularly
• Showing how their products work for my audience

Brands notice that.

And when they see creators consistently showing up and supporting them, that’s often when the PR conversations start naturally.

If you’re a small creator hoping to start receiving PR, here are 10 beauty brands that are known for supporting creators of all sizes.

1. Milk Makeup

Milk Makeup has built a reputation for being very creator-friendly, especially with TikTok beauty creators.

They pay attention to creators who:

• Feature their products in tutorials
• Show honest reactions and reviews
• Create content that aligns with the brand’s vibe

If you love products like their primers, sticks, or complexion products, start naturally incorporating them into your routine content.

2. Saie Beauty

Saie is a brand that genuinely supports creators who love clean beauty and glowy skin.

One thing I’ve noticed is that Saie often reposts creators who:

• Show their products in daily routines
• Create educational makeup content
• Talk about skin-first makeup

Consistency matters here. When brands see creators using their products over and over, it signals authentic love.

3. Kiehl’s

Kiehl’s has been around forever, but they’ve become much more active in the creator community.

They often spotlight creators who:

• Share skincare routines
• Talk about ingredient-focused skincare
• Show long-term product use

Brands love seeing products used beyond a first impression.

4. Ardell

If you’re a beauty creator who wears lashes, Ardell is one of the most creator-inclusive brands out there.

They regularly feature creators who:

• Post lash tutorials
• Share different lash styles
• Tag the brand consistently

Lash content performs well, and brands notice creators who show creative ways to use their products.

5. ColourPop

ColourPop is known for working with creators at every stage of growth.

They pay attention to creators who:

• Post colorful looks
• Try new launches
• Feature their products in tutorials

Because ColourPop releases so many collections, creators who consistently post about launches tend to get noticed quickly. It doesn’t have to be you buying the product either. Be creative and find ways to create content around a product without you owning it.

6. Benefit Cosmetics

Benefit has always had a strong relationship with the beauty community.

They tend to notice creators who:

• Post brow routines
• Show before-and-after results
• Create easy-to-follow tutorials

Their products are very demo-friendly, so showing how they actually perform can go a long way.

7. Milani

Milani is one of the most community-focused brands in beauty.

They frequently support creators who highlight:

• affordable beauty
• drugstore makeup that performs well
• everyday glam routines

If your audience loves accessible beauty products, Milani is a great brand to naturally feature.

8. Rare Beauty

Rare Beauty is extremely community-driven and often highlights creators who focus on:

• natural, skin-like makeup
• confidence and self-expression
• storytelling around beauty

When your content connects emotionally, brands take notice.

9. Cocokind

Cocokind is one of the most creator-friendly skincare brands right now.

They love creators who:

• share skincare education
• talk about real skin concerns
• show consistent routines

Because skincare is about trust, brands look for creators whose audiences believe them.

10. LYS Beauty

LYS Beauty is known for supporting creators with diverse audiences and skin tones.

Creators who tend to get noticed by LYS often:

• share complexion routines
• discuss undertones and shade matches
• create inclusive beauty content

Brands that prioritize inclusivity often look for creators who do the same.

The Truth About Getting PR as a Small Creator

If there’s one thing I want creators to understand, it’s this:

PR relationships grow from authenticity.

The fastest way to get ignored by brands is to show up only when you want something.

Instead:

• Use the products you genuinely enjoy
• Talk about them naturally in your content
• Tag brands when you share them
• Engage with their posts and community

Over time, brands start recognizing your name and your content.

That’s when PR often starts to happen.

Getting PR isn’t about chasing brands.

It’s about building a reputation as a creator who genuinely loves beauty and shares products in a real way.

When brands see creators consistently supporting them, they pay attention.

And many times, the opportunities come without you ever having to ask.

If you're a creator hoping to start receiving PR, focus on:

✨ consistency
✨ authenticity
✨ community

Those things matter far more than follower count.

My Ulta 21 Days of Beauty Shopping List (And What You Should Grab Too)

If you love a good beauty deal, the Ulta 21 Days of Beauty event is one of the best sales of the year. The event happens twice a year and features rotating daily beauty steals with discounts up to 50% off on popular makeup, skincare, and haircare products.

The key to shopping this sale is planning ahead, because many of the best products sell out quickly.

I went through the schedule and picked the items that are either already staples in my routine or going straight into my cart.

If you want to shop any of these, I’ve added everything to my ShopMy collection here:

👉🏾 https://shopmy.us/collections/4246517?tab=collections

March 7

Fenty Beauty Gloss Bomb Stix & Medicube Zero Pore Pads

The Fenty Beauty Gloss Bomb Stix are such a good option if you love a glossy lip but don’t want anything sticky. The formula gives shine with medium pigment and includes moisturizing ingredients like shea butter and vitamin E.

Also on sale that day are the Medicube Zero Pore Pads, which are great if you’re looking to smooth texture and minimize the look of pores.

March 10

First Aid Beauty Facial Radiance Pads & Peace Out Acne Dots

The First Aid Beauty Facial Radiance Pads are one of those products that always come up when people talk about gentle exfoliation. They use glycolic and lactic acids to help brighten skin and smooth texture while still being suitable for sensitive skin.

And if you deal with occasional breakouts, the Peace Out Acne Healing Dots are worth grabbing while they’re on sale.

March 12

Morphe Chromaplus Eyeshadow Palettes

If you love shimmer, color, or creative eye looks, this is a great day to shop the sale. The Morphe Chromaplus palettes are perfect for experimenting with bold or sparkly eye looks.

March 14

Clarins Double Serum Eye

Clarins skincare always feels luxurious and targeted for skin that needs a little extra care. If you’re looking to invest in eye care, this is a great time to try the Double Serum Eye while it’s discounted.

March 15

Milk Makeup Hydro Grip Gel Tint & Half Magic Glitterpuck

This day is a fun one for makeup lovers.

The Milk Makeup Hydro Grip Gel Tint has been on my radar because I already love the Hydro Grip primer.

Another product I’m very excited about that day is the r.e.m. beauty Essential Drip Glossy Balm.

These are actually one of my favorite lip products, and I own just about every shade. They give that glossy, hydrated look while still feeling comfortable on the lips…which is something I really appreciate as someone who loves a good glossy lip.

If you love a sheer glossy balm with shine and moisture, this is definitely a product worth grabbing while it’s on sale.

The Half Magic Glitterpuck is perfect if you love adding sparkle to eye looks.

March 20

Benefit Brow Products

If you’re loyal to Benefit brow products, this is your day to stock up.

Their brow pencils, gels, and pomades are staples for a reason.

March 21

Live Tinted Hueguard Sunscreen

I love multi-purpose skincare products, and the Live Tinted Hueguard sunscreen is one of those.

It works as a sunscreen, moisturizer, and primer, which makes it perfect for simplifying your morning routine.

March 22

IT Cosmetics Do It All Concealer & About Face Fractal Glitter Eye Paint

The IT Cosmetics Do It All Concealer is definitely going in my cart because I want to test it for mature skin.

Also on sale that day is the About Face Fractal Glitter Eye Paint, which is great if you like bold or glittery eye looks.

March 24

Belif Skincare

Belif skincare is a brand I already love. Their creams and toners are incredibly hydrating and perfect if your skin leans dry.

If you’ve been wanting to try Belif, this is a great day to do it.

Where to Shop My Picks

If you want to grab any of the products I mentioned, I’ve organized them into a collection here:

👉🏾 https://shopmy.us/collections/4246517?tab=collections

These are the products that will either be in my cart or already live in my routine, and the Ulta sale is the perfect time to grab them for less.

What’s On Your Ulta Shopping List?

Are you planning to shop the Ulta 21 Days of Beauty event?

Let me know what products you’re grabbing. I’m always looking for new recommendations.

If My Entire Makeup Collection Disappeared… I’d Rebuy These 5 Products Immediately

Let’s just imagine for a second.

My entire makeup collection?
Gone. Vanished. Disappeared overnight.

No backups. No drawers. No PR shelves. Nothing.

After I cried a little bit? 😂
Here’s exactly what I would repurchase first — and why.

Because at 40+, I don’t wear makeup just because it’s viral.
I wear what actually works.

And these? These WORK.

(You can shop everything I mention right here 👉🏾 https://shopmy.us/shop/collections/4096548)

1. The Bronzer I Cannot Live Without

The LYS Beauty Bronzer Stick

From LYS Beauty

If my collection disappeared, this is being reordered before my Amazon package even arrives.

Why?

• It blends in seconds
• It never looks muddy on brown skin
• It gives warmth without texture
• It doesn’t cling to dryness

For mature skin, cream formulas are everything. Powder can look heavy fast. This melts into the skin and gives that soft, healthy warmth without exaggerating lines.

This is the “I look alive again” product.

2. The Foundation That Makes My Skin Look Expensive

Patrick Ta Major Skin Luminous Foundation

From Patrick Ta Beauty

This foundation understands grown skin.

It’s luminous — but not greasy.
It’s coverage — but not heavy.
It smooths — but doesn’t suffocate.

At this stage in life, I don’t want matte and flat. I want skin. Radiance. Soft focus.

This gives “well rested, moisturized, thriving” energy.

And when you pair it with good skincare? Baby. It’s flawless.

3. The Powder That Doesn’t Age Me

Danessa Myricks Evolution Powder

From Danessa Myricks Beauty

Powder can be dangerous territory for mature skin.

Too much? You look dry.
Too matte? You look older.
Too heavy? You look textured.

This one is finely milled and blurs without stealing your glow. I use the smallest amount and press it in — not bake — and it keeps everything in place without that tight, over-set look.

If you’re 40+ and scared of powder? This is a safe place to start.

4. The Lip Product That Makes Me Look Put Together Instantly

Cocokind Lip Blur Balm

From Cocokind

This is that “my lips but better” situation.

It’s hydrating. It’s soft matte. It doesn’t crack. It doesn’t settle into lip lines. And it gives that effortless grown-woman finish.

When I don’t feel like doing a full face?
Brows, mascara, this lip. Done.

And because hydration is non-negotiable at this stage, I love that it actually feels comfortable all day.

5. The Lip Liner I Always Reach For

Anastasia Beverly Hills Lip Liner

From Anastasia Beverly Hills

If I lost every single liner I own, I’d repurchase this brand first.

Why?

• Creamy but long-wearing
• Defines without dragging
• Makes lips look fuller without overlining crazy
• Pairs with literally everything

A good lip liner changes your entire face. Especially as lips naturally lose volume over time, definition matters.

This one never fails me.

What This List Says About My Makeup Philosophy

At 42, my makeup priorities are different.

I don’t need 12 bronzers.
I don’t need 8 foundations.
I don’t need the trend of the week.

I need:

✔️ Products that respect texture
✔️ Formulas that hydrate
✔️ Glow without grease
✔️ Coverage without heaviness
✔️ Makeup that enhances — not hides — who I am

If everything disappeared, these are the five that would rebuild my routine.

Because they’re not just good.

They’re dependable.

You can shop all five of these right here 👉🏾
https://shopmy.us/shop/collections/4096548

And now I want to know…

If your entire collection disappeared — what’s the FIRST product you’re rebuying?