My “Rich Skin” Routine for Glowy, Plump, Mature Skin

If you’ve been around my page for a while, you already know — I’m not chasing matte, flat, overly powdered skin.

I love rich, juicy, hydrated skin.

The kind of skin that looks healthy, glowy, and alive before anyone even asks what foundation you’re wearing.

As a woman in my 40s, I’ve learned that the secret isn’t more makeup — it’s better prep and products that support mature skin instead of drying it out.

So here’s my Rich Skin Routine and the exact products I use to get that plump, radiant look.

Step 1: Hydrate & Prep the Skin

TIRTIR Milk Skin Toner

This is where the glow starts.

This toner gives my skin that soft, hydrated, “bouncy” feeling. It’s lightweight but deeply moisturizing, which is perfect for mature skin that tends to get dry.

Why I love it:

• Adds instant hydration

• Helps makeup sit better

• Gives that lit-from-within base

I press this into my skin instead of wiping it away — think of it like feeding your skin moisture.

Step 2: Plump + Prime

NYX Plump Right Back Serum + Primer

This is a two-in-one moment and I love a good multitasker.

It acts like skincare and primer, which is perfect when you want that rich skin look without layering a million products.

Why it works:

• Gives a subtle plumping effect

• Keeps skin looking fresh

• Helps makeup grip without feeling heavy

On mature skin, this step helps prevent makeup from settling into fine lines.

Step 3: Glow Foundation

Maybelline Lifter Plump & Glow Foundation (Hyaluronic Acid)

If you love a radiant finish, this foundation is it.

It gives glow without looking greasy and coverage without feeling thick.

What makes it great for 40+ skin:

• Hyaluronic acid for hydration

• Smooth, skin-like finish

• Doesn’t cling to dry patches

I apply this lightly and build only where needed. Rich skin is about enhancement, not masking.

Step 4: Cream Bronzer for Warmth

LYS Beauty No Limits Cream Bronzer & Contour Stick

Cream products are a game changer for mature skin.

This bronzer adds warmth and dimension while keeping the skin looking natural and dewy.

Why I reach for this:

• Blends effortlessly

• Looks like real skin

• Adds glow instead of dryness

Powder can sometimes age the skin — cream brings it back to life.

The Rich Skin Philosophy

Rich skin isn’t about looking shiny.
It’s about looking healthy, hydrated, and well cared for.

As we age:

• Our skin produces less oil

• Hydration becomes more important

• Matte formulas can emphasize texture

Leaning into glow and moisture makes the skin look smoother and more youthful — without trying to look 20 again.

Final Thoughts

You don’t have to dry your skin out to look polished.
You don’t need heavy layers to look put together.
And you absolutely can glow at any age.

Rich skin is confidence, care, and hydration.

And trust me — when your skin looks good, your makeup just hits different.

How to Get on PR Lists as a Small Content Creator (Even Without a Huge Following)

If you’ve ever wondered…

"How are other creators getting PR when they don’t even have that many followers?"

Let me let you in on something that might surprise you:

👉 Follower count is no longer the deciding factor for brands.

Today, brands care more about:

• Connection

• Trust

• Niche authority

• Buying influence

Not vanity metrics.

I know this firsthand because I built my platform as a mature beauty creator, serving women 40+ who still want to play in makeup and feel confident doing it.

And guess what?

Brands noticed.

Not because I had the biggest audience, but because I had the right audience.

So if you're a small creator trying to get on PR lists, start here.

🔑 Tip #1: Stop Trying to Appeal to Everyone

One of the biggest mistakes small creators make is creating broad, unfocused content.

Brands aren’t looking for creators who talk to everybody.

They want creators who clearly speak to somebody specific.

Ask yourself:

• Who is my content for?

• What problem do I help solve?

• Why would someone trust my recommendation?

For example, my audience is largely:

✨ Mature women
✨ Women of color
✨ Beauty lovers who value skin-first makeup

That clarity makes it easy for brands to say:

"Yes — she fits our customer."

👉 Niche = visibility.

🔑 Tip #2: Create PR-Ready Content Before PR Ever Arrives

Please hear me when I say this:

🚨 Brands are watching long before they send packages.

If a brand landed on your page today, would they immediately understand:

• How you talk about products?

• Your filming style?

• Your credibility?

• Your consistency?

Start creating the type of content you WANT to be known for.

Examples:

• Honest reviews

• Tutorials

• Wear tests

• Favorites

• Educational beauty content

• Problem/solution videos

When brands research creators, they aren’t guessing.

They are looking for proof.

👉 Act like a PR creator before you become one.

🔑 Tip #3: Tag Brands Strategically (Not Desperately)

There is a difference.

You don’t need to tag 12 brands in one post hoping someone notices.

Instead:

✔ Feature the product intentionally
✔ Speak about why you love it
✔ Show it in action
✔ Align with the brand voice

Then tag them.

Brands often search their own tags to find creators already talking about them.

Make it easy to discover you.

🔑 Tip #4: Engagement Matters More Than Followers

Would you rather have:

👉 2,000 followers who trust you
or
👉 20,000 followers who scroll past you?

Brands are choosing the first creator every single time.

Focus on building community:

• Reply to comments

• Start conversations

• Ask questions

• Use polls

• Create shareable content

Trust converts, and brands know it.

🔑 Tip #5: Don’t Wait to Be Chosen — Introduce Yourself

Confidence will open doors faster than waiting ever will.

Reach out to brands.

Send the email.

Pitch yourself.

Join their affiliate programs.

Sign up for creator portals.

Put your name in rooms where decisions are being made.

Because here’s the truth:

👉 Closed mouths don’t get PR packages.

Final Thoughts: Your Influence Is Bigger Than Your Numbers

If you take one thing from this post, let it be this:

You do NOT need a massive following to be valuable.

You need:

✔ clarity
✔ consistency
✔ community
✔ confidence

Keep showing up.

Keep creating.

Keep refining your voice.

The right brands will find you, and many will wish they had found you sooner.

💬 Tell Me in the Comments:

What is ONE brand you would love to receive PR from this year?

(I love hearing your goals — and rooting for you.)

If this helped you, share it with another creator who’s trying to grow.

And stay tuned — because in the next post, we’re talking about:

👉 How to Make Your Page Look PR-Ready in 30 Minutes

The Best Virtual Assistant Guide for Entrepreneurs & Content Creators

In today’s fast-paced digital world, entrepreneurs and content creators juggle multiple responsibilities—from managing social media to handling emails, scheduling meetings, and strategizing business growth. If you find yourself overwhelmed with daily tasks, hiring a virtual assistant (VA) could be the best decision for your business.

Why You Need a Virtual Assistant

As an entrepreneur or content creator, your time is valuable. Every minute spent on administrative work is a minute taken away from high-level tasks like content creation, client management, and brand growth. A skilled VA can take over repetitive and time-consuming tasks, allowing you to focus on what truly matters.

Here are some key benefits of hiring a virtual assistant:

• Time Savings: Free up your schedule to focus on creativity and strategy.

• Increased Productivity: Get more done without burnout.

• Cost-Effectiveness: Hire help without the overhead of a full-time employee.

• Improved Work-Life Balance: Reduce stress and prevent entrepreneurial burnout.

Tasks a VA Can Handle for You

A virtual assistant can manage various tasks depending on your needs. Here are some of the most common responsibilities:

1. Administrative Support

• Email and calendar management

• Data entry and document organization

• Customer service support

2. Social Media Management

• Content scheduling and posting

• Engagement (responding to comments and messages)

• Hashtag research and analytics tracking

3. Content & Blog Assistance

• Proofreading and editing

• Writing blog posts and captions

• Creating graphics in Canva

4. Marketing & Outreach

• Influencer and brand collaboration outreach

• Managing email newsletters

• Researching trends and opportunities

How to Find the Right VA

Finding the right virtual assistant for your business requires careful consideration. Here’s how to ensure you hire the best fit:

1. Define Your Needs

Outline the tasks you need help with and identify the skill set required.

2. Set a Budget

Determine how much you’re willing to invest. Many VAs charge hourly or offer packages.

3. Look for Experience & Compatibility

Check for VAs who have experience working with content creators or entrepreneurs. You also want someone who understands your industry and workflow.

4. Conduct an Interview

Ask about their past experience, the tools they’re proficient in (e.g., Notion, Trello, Canva, or Later), and how they handle deadlines and communication.

5. Start with a Trial Period

Before committing long-term, test their skills with a small project to see if they align with your workflow and expectations.

Final Thoughts

A virtual assistant can be a game-changer for entrepreneurs and content creators looking to streamline operations and scale their brand. Outsourcing the right tasks frees time to focus on growing your business and creating high-quality content.

Are you ready to take your productivity to the next level? If you’re looking for a skilled VA to help with your business, book a free 30-minute consultation today! 🚀